About Us

Taco Villa Bobby Cox Group Photo

In 1968, Bobby D. Cox built the first Taco Villa Mexican fast food restaurant in Odessa, Texas. It was a family business built on serving only the freshest, tastiest Mexican food and a strong dedication to customer service. He worked hard to develop the truly unique recipes that give Taco Villa’s menu a taste like no other.

Bobby’s commitment to giving his customers the service and quality they deserved paid off immediately and Taco Villa became a household name for great Mexican food. Soon there were Taco Villas throughout West Texas and New Mexico. Taco Villa has locations in Amarillo, Fort Worth, Big Spring, Canyon, Andrews, Midland and Odessa, Texas, and in Hobbs, New Mexico.

With requests from Taco Villa fans all over Texas and New Mexico to “please build a Taco Villa in my hometown,” watch for more locations as the legions of Taco Villa fans grow!

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